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About The Deuces Live
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Founded in 1962,
Founded in 1962, The Deuces Live, Inc. is a nonprofit organization dedicated to revitalizing the historic 22nd Street South corridor in St. Petersburg — once the epicenter of Black life, business, and culture during segregation.
Known affectionately as “The Deuces,” this iconic district was home to thriving Black-owned businesses, beloved neighborhoods, and legendary entertainment venues where stars like Duke Ellington and Billie Holiday performed, and Negro League baseball players found community.
Today, The Deuces Live is leading the charge to preserve that powerful legacy while reimagining the corridor for future generations. With more than 50 years of history behind us, we’re working to bring back a world-class destination rooted in heritage, hospitality, and hope — where tradition and innovation thrive side by side.
How Can You Help?
There are many ways to get involved with The Deuces Live. You can:
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We now host D.O.P.E. Committee Meetings every 3rd Tuesday of the month
from 6:00 PM – 7:00 PM (virtually) - Link
D.O.P.E. = Design, Organization, Promotions & Economic Vitality
African American Heritage Trail
The African American Heritage Trails in St. Petersburg, Florida, offer a powerful walking tour experience through 19 historical markers that celebrate the rich legacy of the city’s Black community. The journey begins in 1868 with the arrival of the first African American residents and moves through pivotal moments in history, concluding with the Civil Rights Movement in 1968.
This heritage project honors the people and places that shaped St. Pete’s Black history — from vibrant businesses and churches to schools, social clubs, homes, cemeteries, and gathering spaces. While many sites still stand today, others live on through memory and tribute. Both trails begin at the Carter G. Woodson African American Museum (2240 9th Ave South).
​22nd Street South Corridor
“Community, Culture, and Commerce”
(North/South Route — From 1st Avenue South to 18th Avenue South)
This trail showcases the entrepreneurial spirit, cultural vibrancy, and community leadership that defined The Deuces. It highlights prominent Black-owned businesses, civic figures, and landmarks, tracing the transformation from segregation through the Civil Rights era and beyond.
9th Avenue South Corridor
“Faith, Family, and Education”
(East/West Route — From Union Street South to 24th Street South)
This trail dives into the personal and spiritual roots of the neighborhood. It explores the community’s foundational institutions — schools, homes, churches, and civic organizations — that built a strong and resilient culture grounded in unity, education, and faith.
Every little bit helps
When you support The Deuces Live, you’re not just giving back — you’re helping preserve a legacy, uplift a community, and shape a brighter future for 22nd Street South.
Whether through donations, volunteering, or simply spreading the word, every action contributes to the continued revival of our historic corridor.
Thank you for standing with us,
— The Deuces Live Executive Director & Board of Directors
