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Founded in 1962, The Deuces Live, St. Pete is a non-profit historic 22nd Street south district that was the former hub of black businesses, homes, and entertainment during the time of segregation.

The Deuces Live is the heart of a vibrant and prosperous African American community on St. Pete’s south side created to revive and revitalize this historic neighborhood where Duke Ellington and Billie Holiday played, famous African American baseball stars stayed and the black residents of St. Petersburg lived, worked and worshiped.

Over Fifty years later, the Midtown Experience is returning, and the dream is to bring back a world-class community with old-world charm & ambiance where traditions and new ideas unite.

The Deuces Live is committed to making the corridor a better place to live, work, and raise a family. The organization believes that everyone deserves the opportunity to live a healthy and fulfilling life, and it is dedicated to working towards that goal.

How can you help?

There are many ways to get involved with The Deuces Live. You can:

  • Become A Friend of the Deuces!

  • Become A Business Friend of the Deuces!

  • Become A Vendor Friend of the Deuces!

  • Become A Corporate Friend of the Deuces!

  • Become A Corporate Sponsor of the Deuces!

  • Join the Design Committee

    • This Committee meets virtually at 11 A.M. the Last Tuesday of every month.

  • Join the Organization Committee

    • This Committee meets virtually at 11 A.M. on the 1st Tuesday, every month.

  • Join the Promotions & Events Committee

    • This Committee meets virtually at 11 A.M. every 3rd Wednesday of every month.

  • Join the Economic Vitality Committee

    • This Committee meets virtually at 6 P.M. the last Wednesday of every month.


Every little bit helps. By getting involved with The Deuces Live, you can help to make a difference in the lives of people in the corridor.

Thank you for your support,

The Deuces Live Executive Director and Board of Directors


African American Heritage Trail

The African American Heritage Trails in St. Petersburg, Florida, are walking tours of 19 markers that provide details about the history and influence of the African American community in St. Petersburg. The story begins with the pioneers and the arrival of the first African Americans in 1868 and weaves through the civil rights era ending in 1968.

The African-American Heritage Project identified people and places significant to African-American history in St. Petersburg and included businesses, churches, schools, social clubs, cemeteries, houses, and recreation areas. Although there is an emphasis on existing properties, some important places that were demolished are also identified. Both trails begin at the Carter G. Woodson Museum at 2240 9th Ave South.

22nd Street South Corridor (runs north/south)
The 22nd Street S. trail is titled “Community, Culture, and Commerce” and focuses on the rich cultural heritage of the neighborhood, community leaders, landmark businesses, and the evolution from the Jim Crow era to desegregation and the Civil Rights Movement.


9th Avenue South Corridor (runs east/west)

The 9th Avenue S. trail is titled “Faith, Family, and Education” and delves into the more personal aspects of life in the community, highlighting the local schools, housing stock, community organizations, and churches that enriched the social fabric of the neighborhood.

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