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Work Objectives
The Executive Director is responsible for the development, conduct, execution and
documentation of the Deuces Live Main Street program. The Executive Director is the principal
on-site staff person responsible for coordinating all project activities locally, as well as for
representing Deuces Live Main Street regionally and nationally as appropriate. In addition, the
Executive Director should help guide the organization as it grows and its objectives evolve.

Responsibilities
Promotes Deuces Live Main Street as the center of the Historic 22 nd Street South community and hub of
economic activity by supporting and/or planning events that highlight the District's unique
characteristics and create a positive image of the District.
Supports the Corridor’s design and beautification by enhancing the physical and visual assets that set
the area apart. Focuses on capital, incentives and other economic and financial tools to assist new and
existing businesses, catalyze property development and create a supportive environment for
entrepreneurs and innovators.

Develop, in conjunction with the Deuces Live Main Street program's Board of Directors, economic
development strategies that are based on historic preservation and utilize the community's resources.
Serve as the point person to address issues facing the Corridor such as advocating for building
redevelopment, business recruitment, facade and art grants and development projects. Assist the Main
Street program's Board of Directors and Committees in developing an annual action plan for
implementing a corridor revitalization program focused on the four-point approach: Organization,
Promotion, Design and Economic Vitality. Plan and execute Corridor special events and small
programming activations to continually enhance the guest experience in the Corridor (22 nd Birthday
Celebrations, 2 nd Saturday Sidewalk markets, etc).

The Executive Director is responsible for making sure events align with the Corridor’s mission and vision.
Administers grants and actively works to recognize and capitalize on opportunities to create new
revenue sources (fundraising and grant procurement). Strategically identifies and leads the effort to
leverage additional revenue via events and large corporate donors. He/she is responsible for the
development, conduct, execution and documentation of the Main Street program. The Executive
Director is the principal on-site staff person responsible for coordinating all project activities locally, as
well as for representing Deuces Live Main Street regionally and nationally as appropriate. In addition,
the Executive Director should help guide the organization as it grows and its objectives evolve.

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Core Values of Deuces Live Main Street
Manages administrative aspects of Deuces Live Main Street, including purchasing, record keeping,
budget development and accounting, preparing all reports required by National and State Main Streets,
as well as City of St. Petersburg monthly reporting requirements. Assisting with preparation of reports to
funding agencies and supervising any subordinates or consultants. Provides monthly Executive Director
updates at Deuces Live Main Street board meetings. Oversees Deuces Live Main Street committees.
Manage recruitment, recognition and retention of volunteers (including members of Deuces Live Main
Street committees) and work effectively with others in Deuces corridor related projects.

Must be a self-starter with a proven ability to multi-task and oversee multiple projects at a time. Must
excel in research and implementation of new ideas, creating an understanding and buy-in among
stakeholders and other impacted parties. Maintains and disseminates information pertaining to the
Corridor as a whole, specific projects and events. Ensure management and maintenance of all social
media accounts including the Deuces Facebook and Instagram directly or through engagement of
volunteers, as well as the District's website content. Develop and conduct on-going public awareness
and education programs designed to enhance appreciation of the Corridor’s other assets and to foster
an understanding of the Main Street program's goals and objectives directly or through collaboration
with other corridor affiliated organizations. Utilize press releases, speaking engagements, media
interviews and personal appearances to increase awareness of Deuces Live Main Street. Perform other
related duties and responsibilities, as assigned from time-to-time, by the Board. Creates and maintains a
cooperative working relationship with existing and new business owners/operators, residents and locals.
Fosters and maintains positive, collaborative working relationships with City of St. Petersburg and
Southside CRA. Attends City Council meetings and Southside CRA meeting (as needed).

Interpersonal Objectives:
Provides excellent customer service and communication to all Corridor members and stakeholders.
Must be able to work with all personality types and must excel at conflict resolution and problem
solving. The Executive Director is responsible for maintaining annual accreditation with Florida Main
Street. He/she supervises any necessary, temporary or permanent employees, as well as professional
consultants. He/she participates in personnel and project evaluations. The Director maintains local Main
Street program records and reports. Establishes technical resource files and libraries and prepares
regular reports for State and National Main Street programs. The Director monitors the annual project
budget and maintains financial records.